I have been a loyal consumer and advocate for Juicy Couture for about three years now. I love their look, their products and everything about the brand. What I do not like about Juicy is their lack of communication with their consumers. While in my social media class, another student talked about how Brooks Brothers is really great about communicating with their customers and creating a relationship. It is the complete opposite with Juicy. I follow Juicy on twitter, and they rarely tweet anything, and when they do it is not replying to followers or re-tweeting followers, it is to merely promote their brand. While they do have a small share of re-tweets or replies, there is a minimal amount of them.
I would like to see Juicy build better relationships with their consumers, including myself by sharing more and replying and re-tweeting more. I feel they are doing the bare minimum and need to step it up. As a loyal customer, I would not stop buying their products because of this, but because I am so loyal I would expect them to want to create relationships with consumers like myself.
I would like the see the brand create some sort of reward or incentive system. Juicy offers nothing like this, and the only way I am linked to this brand is I follow them on twitter, tumblr, like them on Facebook and am on their e-mailing list. The only information I receive from these social media sites is what their new products are or a sale that is going on. I really believe Juicy should come up with a new system for creating relationships with their customers instead of just informing what is going on with the brand.