Embracing Social Customers
In this weeks reading for my social business class, from my professor Michael Brito’s book Smart Business Social Business, we learned about embracing the social customer and how to effectively communicate with them. I really enjoyed reading this chapter because Brito clearly states what makes someone elegible for becoming a social media practitioner, which is someone who communicates with a company’s customers via social media channels. I also like how Brito used real life examples of companies using social media to not only communicate with the social customer but to create relationships. I myself have been in situations where I have reached out to a company for support, but have only received generic answers and no sense of care in the help they were offering. By taking Brito’s advice a company could easily turn their customer experience around and create outlets for customer’s to seek support and care on the web.
Juicy Couture’s lack of communication with consumers
I have been a loyal consumer and advocate for Juicy Couture for about three years now. I love their look, their products and everything about the brand. What I do not like about Juicy is their lack of communication with their consumers. While in my social media class, another student talked about how Brooks Brothers is really great about communicating with their customers and creating a relationship. It is the complete opposite with Juicy. I follow Juicy on twitter, and they rarely tweet anything, and when they do it is not replying to followers or re-tweeting followers, it is to merely promote their brand. While they do have a small share of re-tweets or replies, there is a minimal amount of them.
I would like to see Juicy build better relationships with their consumers, including myself by sharing more and replying and re-tweeting more. I feel they are doing the bare minimum and need to step it up. As a loyal customer, I would not stop buying their products because of this, but because I am so loyal I would expect them to want to create relationships with consumers like myself.
I would like the see the brand create some sort of reward or incentive system. Juicy offers nothing like this, and the only way I am linked to this brand is I follow them on twitter, tumblr, like them on Facebook and am on their e-mailing list. The only information I receive from these social media sites is what their new products are or a sale that is going on. I really believe Juicy should come up with a new system for creating relationships with their customers instead of just informing what is going on with the brand.
Male Twitter users are more disgruntled by Valentine’s Day than females. Although women post more tweets, men tend to take a more negative tone about the Feb. 14 holiday, according to new data from NM Incite. The social analytics company inspected 70,000 recent tweets to discover that one-ten…
Twitter is everywhere. Literally.
As I’m reading the new issue of Cosmo while waiting for my friend to come out of surgery for her wisdom teeth, I’m noticing how twitter is on every page of this magazine. Most of what I keep seeing is Cosmo will create a hashtag and ask its readers to share their stories pertaining to that hashtag. If its a good story, it’ll be put in the issue. I love this concept because the reader is not only getting advice and stories from professionals but also advice from everyday people like themselves. It almost seems like by sharing these tweets, readers are receiving more relevant advice compared to some elaborate ideas that professionals give that most people wouldn’t be able to accomplish. I was also noticing twitter studies in the magazine and using the information from those studies to enhance your day. The one I really liked in this issue is Cornell University found that people are generally in better moods in the morning and get cranky around 3 pm, based on what they were tweeting. Therefore, if you’re wanting to get a mani pedi or want to do something relaxing, you should do it in the afternoon to counteract your possible crankiness. I thought that was really cute and clever. This is just another reason why I love reading Cosmo :)
Lady Gaga and social media?
For my blog post this week, I decided to write about Lady Gaga and her new social media website: littlemosters.com. I was in my advertising class on tumblr, of course, and I saw a link to this website. At first I thought “Lady Gaga has her own social media site?” and how it was stupid. I then realized who I was sitting next to, my friend Taylor who is HUGE Gaga fan so I decided to tell her about it. She gasped and immediately went to the website and requested a code to join. She was so excited and after seeing her excitement I realized that it is an extremely smart move by Lady Gaga and her people to create this website. Lady Gaga is not only creating a new place for her fans to connect to her and what she is all about, but it is a way for Gaga to further establish herself and her brand.
I have never heard of or seen a social media website where fans of one celebrity can come together and I think it is brilliant. Should more celebrities be doing this? I’m not quite sure how to answer that question yet because I feel like it could totally go wrong, or it could create a new era in fan bases for celebrities. I think it is a great way for Gaga to connect to her fans on another level and for all fans of Lady Gaga to come together in a community where they can share all things gagafied.
this is as simple as it gets haha
Although I’m not a huge Lady Gaga fan, I think this is amazing and such a great idea
We might be learning just a tad bit more than this in our social media class at SJSU… :)
this seems a bit generic and we are really getting into the nitty gritty at sjsu with Edelman’s Michael Brito and I feel so fortunate to be apart of a class that’s teaching us what hasn’t been taught yet.
I laughed when I saw this article but then I thought about it and there are certainly times when I say “I need to tweet that right now” haha